Well hello there. I make magic on the interwebs via content creation, online marketing, and community management. I've worked with Jasons Travel Media (copy writing, online marketing, online video production), New Zealand Trade & Enterprise (top level social media strategy and community management, video production), and Sky Television NZ (video editing, mobile solutions, and post production) to create campaigns to delight the consumer, traveller, client, and sports nut.
I'm also the curator and community manager of The Fetch Auckland, a global startup aimed at promoting design, social media, online, startup, and tech communities.
Keen & curious to hear more?
Drop me a
line below.
Kia Ora! I am an expat American living in Middle Earth (New Zealand). My background in TV production, online marketing, social media, online content, and international business has led to a career in both corporates and start ups, specialising in sports, travel, and community building.
Currently I use online channels and social media to market the inspiring stories of NZ businesses expanding overseas. I've produced heaps of videos, ranging from interviews with Dave McClure to Claudia Batten, ensuring that the online reach of this content is fully extended.
Additionally, I keep busy with a number of different organisations which help the ecosystem of startups in New Zealand, including Startup Weekend Auckland and The Fetch. As the Curator of The Fetch Auckland I am responsible for concocting a weekly 'What's On for Creative Professionals' EDM that covers each sector we look after: startups, online marketers, tech, designers, and creatives.
The Fetch is a ‘what's on’ guide for Auckland’s professional community, part of a larger international startup which covers 10 cities worldwide. We cover all things business, social media, entrepreneurship, tech, digital, creative, culture and design in one easy-to-digest weekly email, with all the best events, news, must-reads, jobs, profiles and more.
• Creation and curation of a weekly email newsletter in Campaign Monitor.
• Volunteer writer coordination for featured online content.
• Use of both Twitter, Facebook, and offline connecting to help build up our community.
• De facto Community Director/Community Manager
• Built up twitter account followers by 2k, increased engagement by 100%, started first use of analytics for twitter, have migrated both international and domestic contributors on Hootsuite
• Began live tweeting initiative at major NZTE events which led to the use of the event hashtag in over 550 tweets in 48 hours for the 2012 Better By Design CEO Summit
• Provided social media training for communications staff members
• Trained CEO and several staff members on basic social media principles relating to their positions
• Reviewed and advised on all social media proposals, internationally and domestically
• Produced over 15 videos profiling international business people for NZTE's main website and YouTube channel including Grant Dalton, Claudia Batten, and Dave McClure
• Monitored, advised, and contributed to all social media channels, including LinkedIn groups
I helped the Startup Weekend Auckland team with their online channels, providing assistance with their online promotional plans, social media strategy, live tweeting during the event, and overseeing their social channels. They're a fine crew and a fun bunch, I was glad to be along for the ride.
• Delivery of content to Sky Sport 1, 2, 3, the Highlights Channel, Video to Mobile team, iSKY, Rialto Channel, the Box Channel and the Vibe Channel.
• Edited news bulletin packages with producers, prepared live sport replays, prepped all incoming content for play out and edited in house productions.
• Worked accurately and quickly while communicating with a large production and broadcast services team to complete on air content to a high degree of detail and often to a tight deadline.
• Trained iSky team to use editing software and trained all incoming editors on various editing software and responsibilities while on staff.
• Wrote original copy, revised pre-existing articles and researched the 2012 New Zealand Holiday Parks Guide. This included adapting the tone of all editorial to the Jasons brand without the aid of a style guide or previously written material.
• Co-wrote and co-produced a series of instructional videos for accommodation clients of Holiday Guide and the Jasons main website.
• Wrote, edited and revised several external and internal comms, including emails regarding webinars, regular email newsletters, surveys and explanation of major changes regarding website functionality for clients.
• Contributed heavily to writing new website content and revising existing copy for Jasons and Holiday Guide websites.
• Wrote collateral for Bed & Breakfast web and print based products. Wrote copy and edited several other collateral documents for various Jasons products.
• Provided social media strategy, researched current digital media marketing trends and assisted with networking.
• Took control of the Jasons Twitter account and increased klout and follower interaction.
• Autonomously created and engineered the Fossick social media persona.
• Delivery of content to Twitter, Facebook, and Blog accounts relevant to travellers interested in New Zealand and Australia.
• Built a base of influential bloggers and tweeters in various locations around New Zealand and Australia for a true 'locals' perspective on tourism.
BONUS TIP: Don't use LinkedIn to try to hook up. No.
BONUS TIP: Prior to any trip I've taken in the last 2 years I've made sure to already have made a couple new LinkedIn pals to meet up with. In my world LinkedIn exists to create connections.
Hey kids, I love New York. A lot. Last July Mr Kim and I were there for 5 weeks and two years before that, 4. Currently I'm planning another, shorter trip for this year which will encompass a couple projects and some Fetch related fun.
I get asked for suggestions on what to do while in New York fairly regularly so I finally knuckled down for 4 odd hours today and put together a fairly comprehensive google map. It doesn't include a bunch of random stuff like the Andy Warhol statue:
I don't know about the rules in your household, but right now we are the Carb Capital of Auckland since winter has set in. The weather's gone right wackadoo. First with tornadoes and now with rain so ridonkulous it doesn't seem worth it to get out of one's jammy jams. As I am a part time lady of leisure I rarely have to worry about such menial difficulties as dealing with nature's cruel precipitation.
Instead, I have been filling my days with finding excuses to create more carb filled substances, preferably containing butter, sugar, and sometimes chocolate. Go ahead and live vicariously through me, don't be shy! In the last 24 hours I've managed to get knee deep in pancakes and attempted to somewhat bake a pudding. I wasn't too familiar with what a pudding exactly was since it's not a common dessert found on American menus, but this seemed insignificant. It wasn't. In fact, it led to a lot of issues concerning how the pudding should look once properly baked. Needless to say I overdid the hell out of it. Luckily there was a lot of chocolate and butter in the recipe so it still tastes nice.
As half the audience hails from a commonwealth country and the other half have Wal Mart, I will explain this dish to Team Wal Mart: a pudding is sort of like a cake that comes with its own gooey sauce. It's very delicious! You should try it if you see it on a menu some time, you will not regret it if you like food.
There are a few other things that are sort of okay about winter. You listen to different records, eat more root based vegetables, have that extra mug of Milo,* watch more films at home, spend full nights spent reading under a blanket, and we usually have a couple scented candles lit around the house at night. Here's a smattering of what I've been enjoying:
1- Hurts - 'Happiness' These Brits have come up with one of the best cold weather records ever, it simply shines at a late hour with a torrential downpour outside. If you adore Depeche Mode's 'Violator,' then get this record ASAP.
2- Carbtastic! Yes yes, we've had roasted veggies galore the past few weeks. Guilty as charged, we've started making roasted veggie sandwiches with crusty fennel foccacia and Parmesan (with a healthy dollop of pesto & aioli)
3- Fables. I generally use this comic as a recommendation to all my pals new to comics, it's epic! I recently purchased 9 soft covers off a jet setting friend so I've finally gotten down to brass tacks and have managed to reread the first odd 8 years of it during the past week. The story follows a crew of characters from traditional fairy tales (Snow White, Rose Red, Sleeping Beauty) living in contemporary New York. It's funnier and a touch sweeter than Sandman.
4- Glade Hawaiian Breeze Candles. Don't knock it. Our house smells like Pineapples, Mangoes, and Vacation.
*Yet another commonwealth commonality, it's like hot chocolate except it's billed as a 'sports drink' since it has a chunk of iron and other elements of HEALTH steeped in it.
Yesterday @dlishblog (the who's who of Auckland blog cuisine) and I got into a twitter frenzy over the best places to eat in Auckland*. We also discussed how this can prove difficult when you have proverbial moths flying out of your wallet. All done & said, we listed a few mutual places that makes our tummies happy and our wallets happier.
Here they be:
1. Ima Bistro, 57 Fort St, Central City (09 300 7252)
Their mains are pricey since the food is out of this world great, but their vegetarian Mezze plate is a cool $26 clams and feeds two comfortably, especially with a little extra homemade pita bread. The platter consists of some wonderous tapas that taste homemade and undeniably high quality. Try this instead of that subpar $13 foodcourt curry the next time you're moping around that end of town.
2. Archie's Pizza, 61 Davis Crescent, Newmarket, (09 523 5111)
As a transplanted Americano, I have an ongoing and undying loyalty to pizza. There are two pizza places on this list and both are just stunning as well as a total value for money. Archie's is a bit pricey for dinner but their $12 lunch special is right on par. The ingredients they use for their pizzas are top notch and the size is more than enough to fill your tank.
3. That's Amore, 42 High Street, Level 2 Metropolis Building (09 302 0646) around the corner from Wagamama, up the escalator by the fountain
I can't recommend this place more, I just cannot. Their dough stands up to NYC pizza and roughs it up (a little). Their regular size pizzas feed two pizza crazy folks ($10 for vegan style-$32 for all out meat extravaganza), but we usually go for a small size and their side salad which is one of the best dishes on the menu- a huge bowl of fresh mescalun mix with pan fried capsicums and stunning balsamic dressing. If you're feeling flush, try inhaling their Sorrentina gnocchi (you can't spend $16 in a better way). Now I'm all hungry.
4. Renkon, 211 Parnell Road/10 Durham Street East/65 Pitt St/2/175 Ponsonby Rd
Anywhere else, for $11 you can't get anything on the level of Renkon. This chain is an institution! I always gravitate to their donburi menu, my partner leaning towards the chicken karaage and I'm usually left with the tough decision of tofu teriyaki or salmon karaage. The service is polite and quick, the food more reliable than taxes or death. I've been a fan for years, but then again, so has everyone else.
5. Sheinkin Cafe 3 Lorne Street, Central City
Oh Sheinkin, you scamp! I just love their bagel sandwiches, and at $9 a pop they're just the right price for a hearty bagel stuffed with either roast veges & a block of creamy feta, mushrooms, or some sort of chicken concoction that my partner always orders. Their eggs and toast is pretty darn snappy, but avoid the beet and fava bean salad at all costs; it was the worst lunch I've eaten in years.
So D'lish also recommended KK in Epsom, they do Malaysian food that is the bee's knees, or so say those glowing reviews, click the link to see what I mean. More than enough to get me out in the rain to give it a go!
Any recommendations? We're looking for the $10-$16 range for lunch or dinner.
* I generally find this habit to be especially irritating for others. Who wants to read a transcript of your conversation? Nobody-!
“His hands were weak and shaking from carrying far too many books from the bookshop. It was the best feeling.” -Joseph Gordon-Levitt, The Tiny Book of Tiny Stories, Volume 1
Opens Thurs, May 2, 6-8p:
“The Lovers”
James Gortner
Lyons Wier Gallery, 542 W24th St., NYC
Gortner’s first solo exhibition in New York City presents a series of paintings based on his relationship with photographer Carolina Palmgren, the symbolism found in the Tarot, and his theories on artistic production. - thru June 1
Inscription found in The Whisperer in Darkness by Lovecraft.
2+14+12
‘Space can be bent’
‘what if death died?’
Dear —, One of my core beliefs is nothing ever dies. Einstein proved time can be altered, so it is not an absolute bar. That’s why I love Lovecraft. He takes that idea to its origins in the awe and mysteries of nature. The uncaring things our ancestors worshiped and tried unsuccessfully to propitiate. The wild, unpredictable things we try to keep at bay. Your Haunted House albums particularly, but a lot of —‘s and your work, reference and draw from the feelings that Lovecraft gave form. Enjoy the trip. —
Now THAT’S an inscription.
Some people are sloth people. They’re into sloths. I am into red pandas. They get my vote for silliest creature in the animal kingdom.
Broccoli Salad with Peanut Butter Dressing
Broccoli salad on a bed of leafy greens with peanuts, craisins, and onion, drizzled with a Smooth Operator peanut butter dressing.
Conceived By Lee Zalben
Photography By Dina Horowitz